"Good design should be innovative. Good design should make a product useful. Good design is aesthetic design. Good design will make a product understandable. Good design is honest. Good design is unobtrusive.

Good design is long-lived. Good design is consistent in every detail. Good design is environmentally friendly. Last but not least, good design is as little design as possible."  |  Dieter Rams, Design Director, Braun.

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